VILLA AMAZÓNICA | Branding
In 2022, I had the opportunity to redesign the digital identity for a nightclub in the historic center of Panama, one of the most touristic sites in the city.
Being an area filled with similar establishments, the client needed to promote a new image where it could demonstrate its best attributes and its greatest differentiators from the competition. The wonderful ambience of its rooftop and the specialty of its dishes.
In the first meetings with the client, they knew that they wanted to make themselves known as a little piece of the Panamanian jungle in the historic center. However, they needed help with their image to properly communicate this idea.
The intention in the design was to recreate a jungle environment, with earthy colors and at the same time the lights and the essence of a nightclub. Once achieved, I added details with golden elements to give that special connotation of elegance and minimalism. All this with the purpose of creating a balance between the wildness of the party and the detail of good service.
Once the new brand guidelines were approved, it was necessary to create and coordinate a team to manage social media and digital content so that everything was aligned in harmony and integrated with the message we wanted to promote.
I had the pleasure of creating, producing, leading and editing all the audiovisual material for this project.
